Thursday, October 24, 2013

An interesting insight of what people in NYC and SG do when commuting to work

This was an observation I made during my week-long-holiday in NYC recently. This observation was made from my daily peak hour commute on the 1-2-3 subways.

Observation 1: A good number of NYC commuters are "book readers". In Singapore, you can hardly find commuters who still read actual physical books on the MRT. In fact, the number of e-book readers is also quite small. 

Observation 2: NYC commuters are not engrossed with their phone or electronic device. The "engagement" is usually limited to listening to music from the iPod / phone. Singapore commuters spend much more time on their phones or tablets - either browsing Facebook, playing games, and/or watching videos - which bring me to the next point. 

Observation 3: No one watches downloaded videos on their phone in NYC. In Singapore, a large number of commuters have HK, Korean, US dramas loaded on their phone. NYC residents must be fulfilling their TV time at home I guess.

Observation 4: The New York subways are loud because of the old infrastructure it is running on. However the noise helps to eliminate other common noises we hear while commuting in Singapore - such as people's conversations on the phone & each other, as well as the irritating ear phones that unnecessarily project (usually) techno music to everyone else in the carriage. 

Observation 5: There are less "sleepers" in the NYC subways compared to in the Singapore MRT. Perhaps their commute time is shorter? Or perhaps it's in their nature to keep alert for safety reasons?

Wednesday, October 2, 2013

The Cupcake Trend

In recent years, the cupcake stole the hearts, stomachs and wallets of many, through colourful & pretty icing swirls, yummy flavours like red velvet, chocolate, peanut butter, and lastly, by costing up to $4.50 per piece. The craze in the US hit a high mark in June 2001, when Crumbs Bake Shop Inc, a New York-based chain, debuted on the NASDAQ.

Why is the cupcake so popular?
Some thoughts...
- Relatively low barrier to entry
- "Placements" in TV shows i.e. Sex and the City
- Cupcake as an "affordable indulgence"

Now that the cupcake trend is dying, what will replace it?
[Something to think about...]