In recent years, the
cupcake stole the hearts, stomachs and wallets of many, through colourful & pretty icing swirls, yummy flavours like red velvet, chocolate, peanut butter, and lastly, by costing up to $4.50 per piece. The craze in the US hit a high mark in June 2001, when Crumbs Bake Shop Inc, a New York-based chain, debuted on the NASDAQ.
Why is the cupcake so popular?
Some thoughts...
- Relatively low barrier to entry
- "Placements" in TV shows i.e. Sex and the City
- Cupcake as an "affordable indulgence"
Now that the cupcake trend is dying, what will replace it?
[Something to think about...]
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